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How to send before and after photos to clients

How you send photos is part of the service. A tidy link feels professional, while twenty loose attachments feel like homework.

The options

The steps

  1. Choose the best pairs. Send your strongest three to ten pairs, not everything you took.
  2. Label each area. Plain words like Kitchen floor or Front wall help the client follow along.
  3. Send it the same day. Their interest is highest as you finish, which is also when you are most likely to get a review.
  4. Add one short sentence. Say what you did and what they should do next, such as leaving the floor to dry.
  5. Ask for one thing. A review, a referral or payment. One request gets a better response than three.

A message you can copy

"Hi Sarah, all finished at your place today. Here are the before and after photos: [link]. Let me know if you have any questions. If you are happy with the work, a quick review would really help us."

Questions

Should I send photos before I get paid?

Usually yes, as seeing the result often speeds up payment. If you have had trouble before, send the link with the invoice.

Should I blur anything?

Avoid showing house numbers, number plates or people in photos you plan to publish, unless you have permission.

Your next job is a before photo.

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